I am an award-winning publicist with 17 years experience of delivering strategic campaigns that launch careers, build brands, drive sales and engage readers. I am based in London, but offer book PR for the whole of the UK, the Republic of Ireland, and in conjunction with a partner, Australia.
What you can expect from my campaigns
I excel at finding a story, getting people engaged and creating noise. I think creatively and strategically and am experienced at dealing with multiple stakeholders. I am organised, proactive and adaptable and have excellent contacts across print, online and broadcast media.
Whether securing reviews, features, interviews, arranging events or generating early buzz, I can put together a bespoke publicity campaign that will maximise the potential of any book.
The length of your book PR campaign can vary. Depending on your project, you might need:
a full PR campaign, spanning 3-6 months.
targeted work over an agreed timeframe, following up on pre-existing pitches or providing fresh ideas part way through a campaign;
a day or two a month, over a prolonged period, to keep the campaign running.
I am very experienced at securing appearances at key events and my contacts in this area are second to none.
My authors are routinely invited to speak at high-profile festivals, in leading bookshops and in world-renowned institutions. They also contribute to well-known conferences and talks series.
Hay, Cheltenham and Edinburgh festivals
Waterstones and Foyles bookshops
Institute of Directors
School of Life
How To Academy
amongst many more.
Book PR consultancy
With almost two decades of experience in book PR I am also available to work in-house to generate ideas and formulate strategies to:
break out debuts
re-imagine paperbacks or repeat authors.
In 2015 I was co-PR on the campaign for Harper Lee’s Go Set a Watchman, making it the most talked about book of the year, achieving news headlines and unprecedented coverage.
Throughout my career I have managed the PR for several crime brands such as James Ellroy, Harlan Coben, Kathy Reichs, Donna Leon and Don Winslow.
I have launched the careers of authors as diverse as Sandrone Dazieri (Kill the Father), Jenni Fagan (The Panopticon; The Sunlight Pilgrims), Gillian Flynn, Nick Harkaway (The Gone-Away World), Jonathan Lee, John Niven (Kill Your Friends), Sara Taylor (The Shore; The Lauras), and Paul Torday (Salmon Fishing in the Yemen).
I have worked with major literary names, from Alice Walker to Michel Houellebecq, Lauren Groff and Douglas Coupland.
Non-fiction projects I’ve worked on include:
Business: New York Times bestselling business writer Charles Duhigg (The Power of Habit, Smarter Faster Better); Bernadette Jiwa (Hunch: Turn Your Everyday Insights into the Next Big Thing)
History: Award-winning historian Thomas Harding (Hanns and Rudolf, The House by the Lake); Tony Judt; Andrea Wulf
Smart thinking: Laurence Scott (shortlisted for the Samuel Johnson Prize for The Four Dimensional Human: Ways of Being in the Digital World)
Politics and current affairs: Ed Balls (Speaking Out: Lessons in Life and Politics); Heather Brooke (The Silent State: Secrets, Surveillance and the Myth of British Democracy); Ian Dunt (Brexit: What the Hell Happens Now?)
Memoirs: William Clegg QC (Under the Wig); Ruth Fitzmaurice (I Found My Tribe); Lily Bailey (Because We Are Bad); Judy Murray (Knowing the Score); Tracey Thorn (Another Planet)
Popular culture: Dylan Jones; Chelsea Handler
Commercial non-fiction: Ben Mezrich (author of The Accidental Billionaires and Bringing Down the House, which were made into major motion pictures The Social Network and 21 respectively)
Event publishing: Belle de Jour (The Intimate Adventures Of A London Call Girl)
Health & wellbeing: Dr Rangan Chatterjee (The Four Pillar Plan)
Economics: Dharshini David (The Almighty Dollar)
Illustrated: James Campbell (The Art of Winnie the Pooh)
Get in touch about your book PR project
If you're interested in commissioning me to work on a book PR campaign, please don't hesitate to contact me today.