Portfolio Penguin | Paperback | 01 June 2017 | £9.99
Also available as an eBook
In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.
What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.
In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.
‘This brilliant little book is sure to inspire the next new meaningful product or company’
Ivy Ross, VP Design, Google
‘Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas’ - Chip Conley, Strategic Advisor, AirBnB
‘After reading this book you'll pay attention to the world in a completely new way and have the tools to create your own vision for the future’ - Antonio Zea, Senior Director, Under Armour
About the author
Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between). Born in Dublin, Ireland, Bernadette now lives in Melbourne, Australia.
Bernadette will be in the UK on 1st and 2nd June and available for interview. The website for the book is at http://hunch.how/
For more information on this book, please feel free to contact me.